In need of a New Year’s Resolution? We’ve got you covered. Michael sits down with Gonza Martinez of Ziresquare to discuss how to reach your maximum potential in the Amazon PPC Space. Gonza will discuss how he got started and his best practices he’s learned along the way. A perfect episode for anyone looking to expand their knowledge of E-Commerce.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:20 Beautiful Miami Weather 3:30 Gonza’s Journey & Advice 10:25 Advice for the Spreadsheet Averse 13:46 Doing Things Differently 18:50 Finding Your Destination 30:50 The Importance of Playing at a Higher Level 34:04 A Book Recommended for Entrepreneurs 🦡 Resources & Links Where to find Gonza Martinez, Ziresquare How Do I Identify And Handle Duplicates In Amazon Search Term Report? Why Amazon’s Search Query Performance Dashboard Is Awesome How To Do Keyword Research For Amazon PPC: Back To Basics (Classic) One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon  How Do I Maximize Sales With Amazon’s Product Opportunity Explorer? A Case For Segmenting Branded Keywords In Amazon PPC Overcoming Challenges Of Running Google Ads To Amazon Listings What’s The Difference Between Large Vs. Small Amazon ASIN Accounts? 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Gonza Martinez Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message