We’ve got our head in the clouds this week, the Amazon Marketing Cloud that is. Michael sits down with Brent Zahradnik of Amz Pathfinder to discuss all things regarding the new Amazon Marketing Cloud. They’ll discuss what it is, how it works, and how you can best use it for your Amazon PPC campaigns.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 4:25 Rapid Fire Questions - Amazon Marketing Cloud 4:50 What Is Amazon Marketing Cloud? 6:18 How Does AMC Work? 9:50 What Makes The Data Different? 15:27 Query Editor Explained 17:48 Different Types of Reports 28:40 How Can I Get Started 🦡 Resources & Links Where to find Brent, Amz Pathfinder How Do I Get Started With Amazon DSP? How Can I Utilize Sponsored Brand Placements For My Amazon PPC Campaigns? An Introduction To Targeting Options On The Amazon DSP 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Niet --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message