It’s A Match! Join Noemi Bolojan from Scale Wave as she sits down with Michael to discuss all things phrase match. They’ll talk about broad vs. exact matches, how to best use your search term report data, how to manage your phrase match types, and more!  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:50 Noemi’s Journey 5:00 The Importance Of A Strong Foundation 9:30 Using Search Term Report in 2023 13:15 Defining Root Keywords 18:04 How People Manage Match Types 25:12 Using Search Term Report Data 32:42 How Often Should You Check In? 35:32 How Long Might It Take To See Results?  39:00 Where to find Noemi 🦡 Resources & Links Where you can find Noemi, Scale Wave The Wait Is Over… Search Term Reports For Sponsored Brand Ads Are Here The Best Amazon PPC Keyword Research Method How To Do Keyword Research For Amazon PPC: Back To Basics (Classic) How Do I Implement N-Gram Analysis On Amazon PPC? The Complete Amazon Campaign Types Reference Guide  New Keyword Research Approach: Gain New Clients For Amazon PPC Is Exact Match Always Best? 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes​​​​​ Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Noemi Bolojan Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message