In today's podcast, I'm Michael, joined by Adam from CFS Brands and Clement from Ad Badger. We're diving into the critical role of enduring partnerships in Amazon PPC management, exploring strategies for aligning goals and overcoming common challenges to foster long-term success. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Intro 0:42 - Why are long-lasting client-manager relationships important? 1:18 - What are common pitfalls in Amazon marketing relationships? 7:54 - How do you align goals between clients and managers? 10:57 - Why is trust important in partnerships? 20:57 - How can communication be adapted for clients and projects? 🦡 Resources & Links Can Agencies Serve as Teachers in Amazon Selling? https://youtu.be/cuVk3q7zp2M?si=m_fN0ujh5z9k487o  How to Launch Amazon Products That Customers Actually Want? https://youtu.be/z4nCvWjhJnU?si=kOXs-qTgXt4C0WpA  How to Achieve High Lifetime Value? https://youtu.be/o7FnHBZ5yao?si=O5jX9dAZoNRXdiPN  What Amazon PPC Updates Do You Need for 2024? https://youtu.be/slwiD4LqGGs?si=S_thi7SVIBRJ-Vb5  Take my Amazon PPC ClickUp board for Amazon PPC Optimization https://youtu.be/ncVo9QF7Qhk?si=ovzyvYFUTptxxc7v  🦡 Book a call to discuss your best Amazon PPC strategy: https://www.adbadger.com/pricing-product-tour/ 📚 Get our content library that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/ Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/ Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Look through all our show notes: https://www.adbadger.com/podcast​​​​​ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clement Hynaux, Adam Riback Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno  --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message