Developing a spokesperson into an industry-respected thought or opinion leader can benefit the brand awareness of a company immensely. To explore why, I'm joined by Samantha Dybac, founder of The PR Hub and podcast host of Influence Unlocked. We cover the challenges and opportunities of developing a thought leader, whether it's imperative they have social media platforms and an existing media profile plus, how to manage expectations. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/thought-leaders