The key to building media relationships according to Kerrie Murphy, General Manager of Ovato Communications and former journalist, is research, research, research. This episode explores why research is so important, what you should consider before establishing new media connections, the information journalists are interested (and not interested) in learning from you plus why some journalists aren't responsive to PR contact and how to counteract that. You'll find a summary of the information featured in this episode here:  https://www.theprpod.com/post/building-media-relationships