Learn the art of planning and executing a successful PR event from Anna Stark and Tahira Matthews from PR agency, Stark Matthews. Discover insider tips to ensure it's smooth sailing on the day, find out the best way to keep track of tasks and responsibilities plus they reveal the one thing they never attend an event without. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/event-management

Working with non-profit organisations can be some of the most fulfilling work you do within public relations. Debra Sobel, Managing Partner at Verity London, a purpose-driven, strategic communications agency, knows this more than most. Her team has worked with many non-profit organisations and their award-winning campaigns have delivered extraordinary results. In this chat, Debra shares practical tips for creating effective campaigns in the non-profit sector and provides insight into...

Boutique agency Palin Communications has been one of Australia's leading health PR specialists for more than 20 years. General Manager Karina Durham joined the company in a junior position and now, 14 years later, is the General Manager. In this sector specialist episode, Karina shines a light on the importance of storytelling within Health PR, why it's such a rewarding sector to work within, and the key to landing a health communications job when you have zero sector experience. Plus, we...

Company culture can be the reason people are attracted to join a company, why they stay at a company for a long period of time, as well as why they leave. So it makes sense that you would want to invest time and energy into creating an environment that engages, motivates, and rewards employees. Gabrielle Sigelski and Hayley Cole from Stellar join me to discuss what you can do, as a manager and as a team member, to cultivate and nurture company culture to ensure it's a desirable workplace for...

Discover how to turn a vague campaign brief into a comprehensive PR proposal and budget. If you've just started working as a freelance publicist or have been tasked with managing new business proposals at your agency, this episode will provide you with a succinct overview of what a client will expect from a campaign proposal and budget. Allira Carroll from Tonic PR and I discuss how to navigate a vague brief, the components you should include in a proposal, shed some light on how much detail...

Securing the right type and the appropriate number of people to attend your event can be challenging if you've not had much experience in it. This guide walks you through what you should consider when creating an invite list, tips for ensuring you get the number of people you're aiming for, when you should send invitations out, how to manage RSVPs plus what every PR should do after an event. Sharing their extensive event insights are Anna Stark and Tahira Matthews from Stark Matthews. You'll...

From studying a non-communications degree to becoming Head of Publicity at two of Australia's five public and commercial broadcasters, Jo'an Papadopoulos is one of the country's most experienced television publicity professionals. In this sector specialist episode, Jo provides an outline of what skills, experience and attributes she looks for when hiring for television publicity roles. She also addresses the value of tenacity in any PR role, the roles and responsibilities of a television...

If you want a quick, thorough, and practical overview of how to manage a social media budget, you're in the right place. Naomi Ross from Sydney Design Social joins me to discuss the one thing every social media ad campaign should have, how you can measure the impact and success of an ad, what kind of budget you should be considering, the value of spending $10 versus $100 and how to maximise a small spend. Plus, there's a bundle of tips on what you can do when your ad campaign isn't as...

If you want a quick, thorough, and practical overview of how to manage a social media budget, you're in the right place. Naomi Ross from Sydney Design Social joins me to discuss the one thing every social media ad campaign should have, how you can measure the impact and success of an ad, what kind of budget you should be considering, the value of spending $10 versus $100 and how to maximise a small spend. Plus, there's a bundle of tips on what you can do when your ad campaign isn't as...

Whether it's emails, newsletters, media releases, social media pieces, opinion pieces, or bios, writing is a huge part of what you'll do every day in PR. The better you are at writing, the more likely you'll achieve cut-through when you pitch to media and the more engaging your media releases or social media posts will be. Allira Carroll from Tonic PR joins me to share some common mistakes PRs make when they write and how to avoid them, plus we provide insider tips to writing like a pro. ...

Product drops. Media drops. Media send-outs. Creative mailers. Press kits. Whatever you call them, this episode deep-dives into why putting product in the hands of media or an influencer can be great for your brand. It also covers the elements you should think about when creating your concept and how to execute it to drive engagement, coverage and an ROI. Beauty PR specialists Anna Stark and Tahira Matthews from Stark Matthews join me in this episode to share their tips. You'll find a...

If you have been granted interviews with a brand spokesperson, they will expect you to deliver a polished, well thought-out schedule, execute it seamlessly on the day and problem solve your way through any delays, challenges or issues. In this episode, former publicist and now talent agent Corey Cooper from CC & Co. and I walk you through six simple steps to do just that. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/interview-schedule

In a world where people are saturated with content and offerings from other social media accounts, it's hard to generate cut-through. We have a fraction of a second to capture someone's attention when they're scrolling through a social media feed and it's the imagery people stop for. So, how do we make our feeds more visually engaging? In this episode, Naomi Ross from Sydney Design Social and I share what you need to know about creating engaging content for Instagram and Facebook. You'll...

Regardless of whether you're in a job you love or have your eye on another opportunity, it's important to reflect on your existing skill set and consider how you can become a better PR practitioner. Is there more value you could add to yourself, your team or your company right now? Are there skills or experiences you can build on now that would be beneficial to your future career prospects? Maya Ivanovic and Rachel King, co-chairs of the Public Relations Institute of Australia (PRIA) NSW...

Increasing the number of engaged followers on Instagram and Facebook is a goal for most people managing social media accounts on behalf of a business. The real value in growing your followers is to do it in a way which is authentic, so you create an army of engaged brand advocates and not just numbers. Naomi Ross from Sydney Design Social joins me in this episode to provide an overview of some of the legitimate options you can use to increase your followers on both Instagram and Facebook. . ...

From single and album launches to music festivals and the personal PR for musicians, life is far from boring as a music publicist. Two of Australia's most accomplished music publicists, Rina Ferris and Val MacIver, worked at record labels for many years but now work for themselves, managing the publicity for some of Australia's most respected and awarded artists including Keith Urban and Jimmy Barnes. In this episode, they share their thoughts on what sets an excellent music publicist apart,...

No idea how to put together an event budget? They're not the most glamorous of documents but they sure are one of the most important when it comes to events. Tess Hodgkinson from Sydney events and floral design studio The Style Maison joins me to give you an overview of the various elements you may need to include in your event budget. Plus, we give you plenty of tips to avoid common budgeting mistakes. You'll find a summary of the information featured this episode here:...

Condensing someone’s professional career into one paragraph and making it compelling can be challenging. You want a bio to be informative and engaging and to do that well, you need to your research. Allira Carroll from Tonic PR joins me in this episode to discuss how long a bio should be, what information you should include (and not include), the importance of interviewing the spokesperson plus tips for making it flow smoothly. You'll find a summary of the information featured this episode...

Internships are essential to have under your belt and will be one of the first things employers look for on a CV when they are hiring for graduate positions.  In this episode, I'm joined by Anna Stark and Tahira Matthews from Stark Matthews to discuss what you can do to give yourself an edge in the highly competitive PR internship market. You'll find a summary of the information featured this episode here: https://www.theprpod.com/post/pr-internship

Crises look different for each business. Something that may cripple one company may not affect another as much. Regardless of the size of your business, you should assess what could impact it enough for your sales/reputation/offering to be affected and create a plan to minimise those effects as much as possible. If you've never managed a crisis before, now's the time to learn what you should do when it happens. These tips from Gabrielle Sigelski and Hayley Cole from Stellar and I, will point...

Does the thought of taking a spokesperson or talent to a live interview at a radio or television station fill you with anxiety? Or perhaps you can't wait to do it but are unsure what happens once you arrive and want to feel more comfortable with the whole experience. Either way, you'll benefit from this easy guide of things you should (and shouldn't) do from my guest Corey Cooper from CC & Co. and I. You'll find a summary of the tips featured in every episode at www.theprpod.com

Want to know how to stand out among hundreds of other candidates when applying for a job? Andie Crawford from Alt/Shift joins me to share tips for tailoring your CV, nailing your cover letter plus navigating gaps in your experience and skills. You'll find a summary of the tips featured in every episode at www.theprpod.com

Want to know if influencer marketing is something you should be considering for your brand or client? Not sure how to evaluate what value influencers can actually add or what is considered a good return on investment? Allira Carroll from Tonic PR and I share some simple steps to help you establish whether influencer engagement will be beneficial for your brand.  You'll find a summary of the tips featured in every episode at www.theprpod.com

Do you spend as much time preparing your research to write social media captions as you do a media release? You should.... Your social media copy will be read by hundreds, if not thousands of people so it's a unique opportunity to get them engaged with a particular message from your brand or business. Allira Carroll from Tonic PR joins me to share our eight top tips for writing effective social media captions. You'll find a summary of the tips featured in every episode at www.theprpod.com