David Sturgess is a Licensed Professional Counselor (LPC) in Marietta, Georgia. He owns Foundry Counseling, LLC, just off the Marietta Square. For over a decade, he worked as a therapist in two of Georgia’s short- to long-term Psychiatric Residential Treatment Facilities (PRTFs). During the last two years of working in the hospital setting, he operated his private practice part-time. In the Spring of 2019, he left the treatment facility environment to do private practice full-time.  In this episode of The Practice of Therapy Podcast, David Sturgess dives into the essentials of balancing the desire to help others with the practical need to sustain a business. He breaks down critical decisions like choosing the right billing model and navigating insurance and tax implications. David highlights the shift from clinician to business owner, stressing the importance of ROI and strategic outsourcing. He shares three key mindset shifts: seeking help, rethinking money and time, and targeting niche markets. He advocates for proper pricing and overcoming imposter syndrome by addressing common solo practice pitfalls. David also tackles the nuances of effective marketing, emphasizing the need for cultural competency and creative strategies. Tune in for a wealth of practical advice to transform your therapy business! Resources Mentioned In This Episode Read the full show notes here Use the promo code "GORDON" to get 2 months of Therapy Notes free Start Consulting with Gordon David's Mastermind David's Webinar Book a call with David Wise Practice Consulting Wise Practice Consulting on Instagram Foundry Counseling Foundry Counseling on Instagram Foundry Counseling on Facebook The PsychCraft Network The Practice of Therapy Community Instagram Mental Health Templates Mental Health Wear