Seth Godin on Creating Significance, Indoctrination and Fear, Finding Leadership Opportunities, and Why He Won't Write a Memoir Seth Godin is an author, speaker, entrepreneur, and thought leader. To us, he’s a dear friend and teacher. He’s taught Adam how to juggle, shared life lessons with us through his adventures of building canoes, and his mentorship and guidance has played a huge role in how we build At Your Service. In addition to launching one of the most popular blogs in the world (www.seths.blog), he has written 20 best-selling books, including The Practice, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. In fact, Adam actually studied Seth’s books in business school. Last year, Seth spearheaded an incredible collaborative book project called The Carbon Almanac alongside 1,000 volunteers. It is must read for facts and what we can do about climate change. His latest book “Song of Significance” might be my favorite and to Seth, his most important work yet. As always, At Your Service Transcripts + Listening: www.ays.media/podcastnoor/sethgodin ☕️ This episode is sponsored by our friends at Ahmad Tea:  ⁠www.ahmadteausa.com⁠, @ahmadteausa: ⁠www.instagram.com/ahmadteausa⁠  Some Questions Asked in this Episode: Can you share the origin story behind Song of Significance? What is your relationship with authenticity? How does authenticity to self contribute to meaningful work? Do you think you'll ever write a memoir? What is your relationship with story, evolution, and rethinking things? How are some ways people get in their own way recognizing self-worth and value? How do we sing a Song of Significance? What does the word "Service" mean to you? 🎶 Theme Music: "Thunderdome (W.T.A)" by Portugal. The Man / @portugaltheman ~ Follow Seth Godin ~ www.seths.blog Seth's Book, The Song of Significance: www.sethgodin.com The Carbon Almanac: www.thecarbonalmanac.org ~ Follow Noor Tagouri @noor ~  www.facebook.com/noor  www.instagram.com/noor  www.tiktok.com/@noor  ⁠⁠www.youtube.com/noor⁠ ~ Follow At Your Service @ays ~ www.ays.media www.instagram.com/ays www.ays.media/newsletter