Bobby Hundreds on Building Brands Around Community, Reclaiming Power with Web3, and Staying Relevant + Consistent, and Listening to Young People. The last time I sat down with my friend Bobby Hundreds in New York City, I was interviewing him on stage for his memoir book tour. The conversation around his book, “This is Not a T-Shirt,” was so connected with him and with the audience that I remember vividly thinking - this would make a great podcast episode! One pandemic later - we are finally here.  Bobby Kim also known as Bobby Hundreds, is a bestselling author, photographer, artist, and the creative force that drives The Hundreds, a world-renowned streetwear brand. His work has been seen and worn by millions and he is known for his ability to shift culture. From his upbringing as one of the only Asian-American kids in a mostly white and Latino community to his Southern California, punk adolescence to the brand’s explosive success.  Bobby has become the bridge between generations in streetwear and design. Collaboration has always been his thing. Bobby's latest book recently dropped and it’s titled: “NFTs Are a Scam.” This conversation is also featured in our latest At Your Service short film “NOOR D’AYS”, documenting how we build AYS. you can check out on Youtube and www.ays.media/noordays This is a big reunion for Bobby and I, and it feels like we picked up right where we left off. I hope you enjoy this storytelling session on building brands around community, reclaiming power with Web3, and staying relevant. Transcripts + Listening: www.ays.media/podcastnoor/bobbyhundreds Some Questions Asked in this Episode: How do you engage with the hunger for community from younger generations? How does Web3 / NFTs play a role in serving community, and how does it affect relevance? How do you think about self-worth when building community? Does the promise of Web3 actually serve community? 🎶 Theme Music: "Thunderdome (W.T.A)" by Portugal. The Man / @portugaltheman ~ Follow Bobby Hundreds ~ www.thehundreds.com www.instagram.com/bobbyhundreds www.twitter.com/bobbyhundreds Bobby’s Book, “NFT’s Are A Scam”:. https://thehundreds.com/collections/nfts-are-a-scam-nfts-are-the-future ~ Follow Noor Tagouri @noor ~  www.facebook.com/noor  www.instagram.com/noor  www.tiktok.com/@noor  ⁠⁠www.youtube.com/noor⁠ ~ Follow At Your Service @ays ~ www.ays.media www.instagram.com/ays www.ays.media/newsletter