Welcome back, Product Bosses! Today's episode is packed with practical insights as we dive into a coaching session with Claudia, the innovative owner of SHIFT. Claudia's unique blend of hospitality experience and a commitment to sustainable, ethical products has begun to make waves in the B2B market. Claudia's recent marketing strategies have shown promising results, but they're also proving to be quite time-consuming. In this session, we'll explore how to amplify what’s working and streamline her efforts to maintain momentum without monopolizing her time. Our focus will be on direct communication with customers, highlighting unique selling points, and carving out a distinct niche in the market. Join us as we unpack strategies to make your business stand out, speak directly to your core audience, and enhance your operational efficiency. Whether you’re in B2B or B2C, the insights from today’s discussion will help you refine your approach and accelerate your growth. Resources: Support Claudia’s business at wearshift.coFollow SHIFT on Instagram: @wearshift.coAre you a product-based business owner already generating over $100,000 in revenue? It’s time to catapult your business into the million-dollar league! Join our exclusive FREE Masterclass, Your 3-Step Framework to Build a Million Dollar Product-Based Business in 2024, where you'll learn the proven strategies that have helped countless businesses scale up, increase profits, and streamline operations. Break away from the daily grind and focus on what you truly love. If you’re ready to upgrade your strategy and drive your business beyond the multi-six-figure mark, secure your spot now at theproductboss.com/provenpath. Make 2024 your breakthrough year! Connect: Website: theproductboss.comInstagram: @theproductboss Mentioned in this episode: HubSpot Get started for Free with Hubspot CRM HubSpot 2024 LatinX Listen to LatinX In Power wherever you get your podcasts. LatinX in Power