Join me in this exciting episode of The Profitable Graphic Designer Podcast, where I had the pleasure of hosting the incredibly talented Will Paterson. Will is a true master in the world of graphic design, specializing in Logo Design, Hand Lettering, and Brand Identity. As the owner of a successful design agency, he's collaborated with big names like Adobe, Instagram, and Skillshare. And did I mention his YouTube channel? It boasts a whopping 852,000 subscribers! In this episode, I dive deep into a conversation with Will, getting personal about his journey as a content creator and his path to online stardom. Here's what you'll learn: The secrets behind Will's rise as a content creator and how he began crafting his digital presence. How business owners in the design field can leverage content creation to attract premium clients, increase rates, and supercharge their businesses. The effective strategies and tactics Will used to grow his YouTube subscribers and Instagram followers. Insights into the types of content that resonate with his audience and find out if his target audience includes potential clients or fellow designers. How Will maintains a consistent content creation schedule and whether he has a support system in place to help with the grind. But that's not all, we also dive into the nitty-gritty of logo design. Will shares his creative process, from initial concept to the final product, and unveils his secrets to developing a signature style. Plus, he spills the beans about his course, Logo Launch, designed to empower designers with everything logo design & business related. So, get ready to be inspired and learn from the best. About Will Paterson: Will is a creative director, designer, branding expert and YouTuber. He’s been designing for over a decade, beginning as a freelance artist to now being the proud owner of our design agency, based in the North East of England. He loves creating memorable, unique branding for companies as well as YouTube videos to help people level up their own design skills and knowledge.   YouTube Instagram Logo Launch Website --- Send in a voice message: https://podcasters.spotify.com/pod/show/aventive-academy/message