From emerging as a director in the early 2010s, Aoife McArdle has explored the boundaries of narrative filmmaking in music videos, commercials and longform - most recently on AppleTV’s psychological thriller-cum-black comedy Severance. We talk to her about her roles as director and producer on the series and how her background in music videos - working with Jon Hopkins, U2 and Coldplay, among others - has informed her later career. Useful links: Severance https://www.imdb.com/title/tt11280740/ https://tv.apple.com/ (subscription required) Little Comets - The Isles https://www.promonews.tv/videos/2010/09/15/little-comets%E2%80%99-isles-aoife-mcardle/6333 Clock Opera - Lesson No.7 https://www.promonews.tv/videos/2011/11/17/clock-opera-lesson-no-7-aoife-mcardle/30242 Jon Hopkins - Open Eye Signal https://www.promonews.tv/videos/2013/04/30/jon-hopkins-%E2%80%98open-eye-signal%E2%80%99-aoife-mcardle/18330 U2 - Every Breaking Wave https://www.promonews.tv/videos/2015/02/13/u2-every-breaking-wave-aoife-mcardle/31850 Kissing Candice https://www.imdb.com/title/tt5225428 Coldplay - Trouble In Town https://www.promonews.tv/videos/2020/03/17/coldplay-trouble-town-aoife-mcardle/63853 Honda - Ignition https://smugglersite.com/europe/commercials/aoife-mcardle/honda-ignition