We talk to director Ali Kurr on what she’s learned from 10 years of making music videos, her rules on working with new artists, on winning pitches, not having a definable directing style, making a porn film - yes, really - and finding success through her longterm collaboration with singer Rina Sawayama, which recently reached new heights with the videos for This Hell and Hold The Girl. Useful links: https://www.darkroomworld.com/ali-kurr Connie Constance - Lose My Mind https://www.promonews.tv/videos/2016/08/02/connie-constance-lose-my-mind-ali-kurr/42737 Poppy Adjudha ft Kojey Radical - Spilling Into You https://www.promonews.tv/videos/2017/11/14/poppy-ajudha-ft-kojey-radical-spilling-you-ali-kurr/50411 Big Spring - Buzzards Leave The Bones https://www.promonews.tv/videos/2016/01/06/big-spring-buzzards-leave-bones-alessandra-kurr/38830 Yonaka - Bubblegum https://www.promonews.tv/videos/2017/11/23/yonaka-bubblegum-ali-kurr/50680 Rina Sawayama - XS https://www.promonews.tv/videos/2020/04/30/rina-sawayama-xs-ali-kurr/64485 Rina Sawayama - Bad Friend https://www.promonews.tv/videos/2020/06/01/rina-sawayama-bad-friend-ali-kurr/65045 Sports England - This Girl Can ‘Me Again, Again’ https://www.darkroomworld.com/ali-kurr?pgid=kpm916wq-ecedc4c6-96ab-402e-8d56-7b17d07884a6 Bree Runway - Little Nokia https://www.promonews.tv/videos/2020/10/05/bree-runway-little-nokia-ali-kurr/67005 Rina Sawayama - This Hell https://www.promonews.tv/videos/2022/06/23/rina-sawayama-hell-ali-kurr/76973 Rina Sawayama - Hold The Girl https://www.promonews.tv/videos/2022/08/10/rina-sawayama-hold-girl-ali-kurr/77819