One of the UK’s leading music video directors, Joe Connor, talks about his career to date working with the likes of The Maccabees, Coldplay, Elbow and The Rolling Stones, how he made the leap from experimental theatre to experimenting with film, his preference for beauty over grittiness, and venturing into state-of-the-art virtual production for his new Ellie Goulding video.   Useful links: Joe Connor https://www.josephvconnor.com/ https://www.roguefilms.co.uk/directors-roster/joe-connor Band Of Skulls - Bruises https://www.promonews.tv/videos/2012/01/17/band-skulls-bruises-joe-connor/11464 Feeder - Idaho https://www.promonews.tv/videos/2012/08/16/feeder-idaho-joe-connor/14472 The Maccabees - Marks To Prove It https://www.promonews.tv/videos/2015/04/09/maccabees-marks-prove-it-joe-connor/33175 The Maccabees - Something Like Happiness https://www.promonews.tv/videos/2015/06/22/maccabees-something-happiness-joe-connor/35035 Gabrielle Aplin - Sweet Nothing https://www.promonews.tv/videos/2015/08/12/gabrielle-aplin-sweet-nothing-joe-connor/36040 Kelvin Jones - Call You Home https://www.promonews.tv/videos/2015/08/26/kelvin-jones-call-you-home-joe-connor/36334 Elbow - Magnificent (She Says) https://www.promonews.tv/videos/2016/12/16/elbow-magnificent-she-says-joe-connor/45279 Coldplay - Everglow https://www.promonews.tv/videos/2017/03/21/coldplay-everglow-joe-connor/46913 Sam Smith ft Logic - Pray https://www.promonews.tv/videos/2018/05/11/sam-smith-ft-logic-pray-joe-connor/53060 The Rolling Stones - Living In A Ghost Town https://www.promonews.tv/videos/2020/04/27/rolling-stones-living-ghost-town-joe-connor/64534 Rag N Bone Man - Alone https://www.promonews.tv/videos/2021/07/28/rag-n-bone-man-alone-joe-connor/72093 Breathe www.roguefilms.co.uk/director-showreels/breathe Ellie Goulding - Like A Saviour https://www.promonews.tv/videos/2023/02/09/ellie-goulding-saviour-joe-connor/80299