In this episode of the podcast, Jerred Moon and Doc Danny delve into the world of paid advertising strategies, with a particular focus on Facebook and Instagram. Jerred generously offers a free mini-course to listeners, providing step-by-step guidance on setting up and testing various ad campaigns.  One of the key takeaways from their discussion is the importance of viewing paid ads as a tool for building relationships rather than solely for customer acquisition. Jerredd and Doc Danny emphasize that trust takes time to develop with potential clients. Testing different ad copy, offers, and images frequently is crucial to identify what resonates best in the local market. They mention that artificial intelligence tools can be incredibly helpful in generating variations quickly. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/