In this podcast episode, Doc Danny addresses the prevalent undervaluation of physical therapists' expertise, drawing parallels to professions like software development. Through poignant anecdotes and impassioned advocacy, he highlights the transformative impact of physical therapy interventions and urges fellow therapists to reassess their pricing strategies to reflect the true value they bring to clients' lives. By embracing a mindset that recognizes their worth, physical therapists can not only enhance personal satisfaction but also cultivate sustainable business success, ultimately emphasizing the importance of pricing their expertise accordingly. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur