In this episode of the podcast, Doc Danny recounts his recent experience at the prestigious Masters golf tournament held at the Augusta National Golf Course. Securing tickets through a challenging lottery system, Doc Danny and his wife were fortunate to attend the Monday practice round. Reflecting on his past employment at Augusta National during high school, Doc Danny gains fresh insights while attending with first-time visitors. He highlights key business lessons learned from the Masters, including effective communication, successful branding through merchandise, meticulous attention to detail, and the cultivation of exclusivity through symbolic elements like the coveted green jackets. Furthermore, Doc Danny underscores the importance of identifying unique brand elements, as exemplified by the iconic food offerings at the Masters. Ultimately, he emphasizes how these lessons in crafting an exceptional customer experience are universally applicable and can contribute to the success of any business. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur