In this podcast episode, Doc Danny discusses the importance of understanding and optimizing the average visit rate for physical therapy practice owners. He explains how generating sufficient revenue is crucial for business sustainability, growth, and supporting employee compensation goals. Doc Danny tackles psychological barriers clinicians face when raising prices, emphasizing that higher prices are essential for the practice to help more people and provide a quality work environment. By increasing the average visit rate, practice owners can attract and retain top talent, scale their practice, and offer exceptional care. He encourages setting prices that reflect service value and overcoming mental blocks, ultimately creating a thriving and impactful business. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur