In this episode, Dr. Danny discusses the importance of the "second sale" in physical therapy, which involves providing ongoing value and secondary services to build long-term patient relationships and a sustainable business model. He reflects on his past focus on quick patient discharges, which resulted in a constant need for new leads, and contrasts it with successful clinics that prioritize continuous patient engagement. Dr. Danny shares data from his mastermind program indicating that 50% of patients should transition to a "second package" or service, reducing the need for new leads. This strategy helps patients achieve broader health goals and fosters a stable, scalable practice with loyal clients. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur