It's always been difficult to get an executive's time, but it's critical for large deals. Lisa Magnuson, Founder and CEO, Top Line Sales, shares her approach to cultivating the right executive relationships long before the deal starts. From properly planning all meetings to reaching out at the right time, there are proven ways to build the relationships that matter.   Guest: Lisa Magnuson (https://linkedin.com/in/toplinesales) Host: Kevin Micalizzi (https://linkedin.com/in/kevinmic)   Related resources: Measure Your Pre-Call Planning Sales Effectiveness https://conta.cc/2RsRYzj Making Sales Calls Today? What’s your Plan? https://conta.cc/2EvvE4w The Fast Track to Your Executive Sponsor https://conta.cc/2EvabZa Breaking Through — How to Get an Executive Appointment https://conta.cc/2EuLvjy What You Can Do to Successfully Sell to the C-Suite https://sforce.co/2VX2BNz Win the Megadeal https://sforce.co/2syEIy7 When a Sales Manager Should Save a Deal (Hint: Basically Never) https://sforce.co/2MfS0Zy