Joe De Sena is the founder and CEO of Spartan, the world’s leading endurance sports brand. He has built Spartan into a global fitness and wellness brand, with a 10 million+ community of athletes across the globe. Under his leadership, Spartan’s portfolio of brands has grown to include Spartan Trail, DEKA, La Ruta, Tough Mudder, and HIGHLANDER. Joe is also a New York Times bestselling author of a number of books.We get into the origin of Spartan, Joe’s love of suffering (and torturing others?), and the amazing ability Joe has of inviting people in to discover their own greatness.This episode of The Ready State Podcast is brought to you by Sleepme. There’s no denying that getting into an ice cold bed in the summertime is amazing. But in the winter, not so much. Kelly’s love language is cranking Juliet’s Dock Pro up to 95º before she hops in bed. The app then cools the bed down during the night for deep, dense sleep. If you want to control the highs and lows of your bed, head over to sleep.me/trs to learn more and save on the purchase of any new Cube, OOLER or Dock Pro Sleep System. Take advantage of our exclusive discount and wake up feeling awesome, everyday!•This episode of The Ready State Podcast is brought to you by Built to Move, or newest book out April 4, 2023. Built to Move is the antidote to modern living: 10 simple actions for restoring the body’s capacity for free and easy movement by defending it against technology creep, desk jobs, food confusion, rising stress levels, sleep disruption, and the inevitable process of aging. These ten essentials build durability, vanquish muscle and joint restriction, and improve overall health. They’re basic body maintenance for everyone, from Olympic-caliber athletes to people who haven’t exercised a day in their lives. For more information and to order, check out builttomove.com.