Matt Vincent is a traveling strength athlete, two-time Highland Games World Champion, and founder of HVIII Brand Goods. Through his travels, Matt was lucky enough to spend time with exceptional people who were chasing strength, fulfillment, and personal growth in every imaginable way. In Matt's first book, Training Lab, he spelled out the philosophy of “The HVIII,” and tried to capture the spirit of self-improvement through self-loathing. This idea would serve as the spark that led to HVIII Brand Goods and a ton of adventures afterwards. Matt chronicles his travels and conversations with people in the strength game and beyond on his podcast UMSO.   We talk to Matt about his evolution from World Champion Athlete to founding a highly successful company by way of a number of other ventures and a total knee replacement. • This episode of The Ready State Podcast is sponsored by Paleovalley Essential C Complex. Created to be the most powerful, completely natural and organic source of vitamin C on the planet, Essential C Complex is one of the only supplements we take every single day. Because nothing's funny about scurvy. For more info and 15% off, visit thereadystate.com/essentialC (thereadystate.com/essentialc)! • This episode of The Ready State Podcast is sponsored by Kabuki Strength. Kabuki designs, engineers, and manufactures novel strength equipment, provides research-based education, world-class coaching services, and gives back by serving others in the community. The Kadillac Bar has been so crucial to Kelly's training that he keeps one at work and at his home gym. To check out all of their innovative products visit thereaydstate.com/kabuki (thereaydstate.com/kabuki)!