Jerry Acuff has been consulting and speaking extensively on the issues of sales and marketing excellence for over 30 years. He knows what it is like to be a frustrated salesperson starting out in sales (which is how he began). Through the years he has learned the secrets of how to be successful in selling as well as how to help others maximize their sales potential. Jerry embodies his philosophy of Thinking Like a Customer. It is important to view your sales interactions through the eyes of your customers. He advocates being “other focused”—caring more about the customer than about the sale. This is the approach that Jerry takes with his clients.   In this episode, Jerry and Brad discuss what YOU don’t know about sales and how with Jerry’s new 8-Week program you can certainly go from good to great!   Bombs: “If you don’t get the culture right, nothing else will work.” - Jerry Acuff Consistency is key   Follow Jerry @jerry.acuff Learn more about what Jerry does at https://www.jerryacuff.com  Watch the full video episode on Brad’s Rumble here: https://rumble.com/c/c-2544182  Watch the full video episode on Brad’s Youtube Here: https://bradlea.tv