Are you able to explain what your business does in an effective and concise manner? If that is something you struggle with, this week's episode is for you. The Real Venture is joined this week by Pete Mohr, a business coach and entrepreneur based out of Ontario. Today we cover the seemingly simple task of improving your “one-liner”. Check out the newest The Real Venture Podcast episodes directly to you - subscribe here. And, if you’re enjoying The Real Venture Podcast, please give us a 5-Star rating on Itunes! Understand the purpose of the elevator pitch The elevator pitch is a powerful tool for your business and it serves multiple purposes. It allows you to quickly explain the purpose of your business and showcase how it benefits the customer. It also is a great internal exercise to weed through the technical jargon and simplify your product. Dive in with Pete as he breaks down several examples of the "One-Liner" including one for his own businesses. The “Problem, Solution, Benefit” framework Pete lays out his strategy for building the perfect "One-Liner", he also points out that a "One-Liner" can have more than "One-Liner". Instead focus on the value of the statement and what is needed to convey the message to the customer. Following the “Problem, Solution, Benefit” framework you will be able to accomplish exactly that. If you want to learn exactly what makes up each step, check out this week's episode. SUMMARY KEYWORDS business, liner, people, life, pete, entrepreneurs, problem, coaching, question, solution, lay, topia, talking, shoe, simplifying, peppering, peyton, outline, listeners, book Want to be featured in an episode? Drop a comment below, or share your questions, feedback, and whatever else using #therealventure​​ and TAG US @therealventure_ on Instagram.  Learn more about our guest: Pete Mohr Linkedin Simplifying Entrepreneurship The Real Venture Podcast The Real Venture Website | The Real Venture Instagram | The Real Venture LinkedIn | The Real Venture YouTube | Peyton Truitt - Linkedin | Peyton Truitt - Instagram | Luke Truitt - LinkedIn