Adam is the New York Times bestselling author of two books: Irresistible The Rise of Addictive Technology and the Business of Keeping Us Hooked and Drunk Tank Pink The Subconscious Forces that Shape How We Think, Feel, and Behave. Adam’s academic research focuses on judgment, decision-making, and social psychology, with a particular interest in the sometimes surprising effects of subtle cues in the environment on human cognition and behavior.