Transforming TA into a strategic function that can prove its long-term value to the business has been a critical topic on the show this year.  AI, uneven talent markets and challenging economic factors continue to cause widespread market disruption, and TA leaders need to drive their function in a more strategic direction. As we race towards 2024, I will continue to seek out strategic thinkers who can share the insights we need to move the industry forward. My guest this week is Marcel Rütten. Marcel is a consultant, author, podcaster, conference organiser and former Global TA Leader who knows what it takes to build a highly strategic TA function. In the interview, we discuss: Talent market trends Proving TA's strategic importance to the C-Suite Aligning TA strategy with business strategy Uncovering the real issues in hiring and retention Tools and technologies Root cause analysis  The balance between time, cost and quality Using data to analyse candidate behaviour What impact will generative AI have on talent acquisition What will recruiting look like in 5 years? Listen to this podcast on Apple Podcasts.