Emo style icon and Internet artist on online popularity and personal struggles. Plaaastic is one of Vietnam's most popular and successful online personas. She is a fashion blogger and Internet artist who has established herself as a queen of virtual emo. She lives in a part of the internet where Hello Kitty meets bondage fantasies and teenage souls find comfort in being weird. We spoke to her about the blurred lines between her art and commercial endeavor, how intense loneliness led to online success and getting married to a guy two weeks after meeting him. Biểu tượng phong cách emo và nghệ sĩ Internet chia sẻ về sự nổi tiếng trên mạng và những cuộc đấu tranh cá nhân. Plaaastic là một trong những nhân vật online thành công và nổi tiếng nhất Việt Nam. Cô ấy là blogger thời trang và nghệ sĩ internet, người được biết tới như một nữ hoàng emo trong thế giới mạng. Cô sống trong ở nơi Hello Kitty gặp những ảo mộng nhục dục và những tâm hồn thiếu niên tìm kiếm sự an ủi trong việc trở nên kỳ quặc Chúng tôi đã nói chuyện với cô ấy về ranh giới mờ ảo giữa nghệ thuật và thương mại, thành công đến từ sự cô đơn tột cùng và cuộc hôn nhân với một chàng trai chỉ sau hai tuần gặp gỡ. Links Plaaastic Blog Plaaastic Instagram Plaaastic Tumblr Plaaastic Facebook Plaaastic Lookbook Plaaastic Twitter Transcript For full transcript, click “Next” [FULL TRANSCRIPT] This is Vietnam’s Renovation Generation. Sonic portraits of young minds re-shaping the country’s future. In Episode 15 we talk to Plaaastic, the fashion blogger and Internet artist who has established herself as a queen of virtual emo. She lives in a part of the Internet where Hello Kitty meets bondage fantasies and teenage souls find comfort in being weird. We spoke to her about the blurred lines between her art and commercial endeavor, how intense loneliness led to online success and getting married to a guy two weeks after meeting him. She is wearing a denim mini skirt buttoned down the front, a black leather crop top with fake nipple piercings, and a pair of her signature platform shoes. Her perfectly combed high ponytails have dark purple highlights and her lipstick is the same colour. For me fashion is a way to show myself respect... It is important for me to dress how I feel like dressing and looking like yourself is the first part to self awareness. Her unapologetic attitude to fashion and out-there styling has become her career. As a teenager she could not afford the clothes she wanted to wear so she simply started making and selling them herself. And being a digital native, she used the Internet to help… I open a blog to like showcase how people can wear the clothes from my brand. And then somehow the blog got more popular than the clothing store, so I closed down the store and then I just make the blog bigger and bigger, to what it is today. That is my main mainly earning job now... How does that work? for somebody who doesn't know how to make money of social media, like how do you?... It's fairly simple, the bigger the audience that you have, the more money they will pay. And I work as a producer between, so they send me clothes and I will produce the images to advertise for that product and I post it on my social media site. They being indie fashion labels who ask Plaaastic to feature their clothes on her blog, because of her numbers that are currently: Seven-hundred-and-thirty-thousand-two-hundred-and-forty-six visits on her blog Three-hundred-and-forty-three-thousand Instagram followers Twenty-eight-thousand likes on Facebook