What does it mean to be bold, tenacious and resilient? How can we be sure to live our life on purpose each and every day? And what does snacking have to do with that? Well it all comes together on today’s episode. I’m joined by Ashley Nickelsen, owner of B.T.R. Nation-a snack food company on a mission to change the snacking game. Listen in as she shares what inspired her to start the company, how cancer has touched her life, and some insights into the snacking industry in the U.S. (and why it desperately needs a reroute!). There is so much packed into this episode, you don’t want to miss it!   We’re discussing: Shifting the conversation to how food makes us feel (NOT how we look!) What B.T.R. means and how it honors the legacy of her parents The quality ingredients her company uses and why making nourishing food taste GOOD  is important to her Ashley’s experience as a two-time caregiver and dealing with the loss of both parents The lack of accessibility to better-for-you foods and what she hopes to change about that Why Ashley advocates for therapy for all and feeling comfortable with your care providers How allowing yourself to feel your feelings can be the BEST start to moving past them What simple gestures can mean the most to those in the thick of it  How we handle the haters on social media Plus even more! You can follow B.T.R. Nation on Instagram @btr.nation and TikTok @btr.nation Shop B.T.R. products on their website or on Amazon! I’d be honored if you’d consider donating to the Kasey Altman Research Fund through Rein in Sarcoma: http://www.reininsarcoma.org/donation-form/ (Be sure to select “Kasey Altman Research Fund” in the Named Funds dropdown) A donation size of any amount can make a huge difference! Thank you! Follow me on TikTok: https://www.tiktok.com/@kasey.altman Follow me on IG so you don't miss a thing! https://instagram.com/the.reroute  Want to collab? Email me at [email protected]