Retail Focus 3/20/22 – Approaching the Customer Hijacking Issue; Dollar General Seeking More Cooler Doors
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Description
Our interview guest this week is Tal Rotman, VP of Alliances and Partnerships at Namogoo, who joins us to discuss the increasingly pervasive issue of customer hijacking, costs to retailers, and how retailers can work with certain apps or add-ons to ensure better margins and conversion rates. In news, Dollar General releases their 2022 plans, which call for more cooler doors and renovating nearly 10% of their store base. Additionally, we look at the recently released Fresh Trends 2022 guide from The Packer. Our partner for this week’s show is #paid; visit go.hashtagpaid.com/retail to receive $500 off your first creator marketing campaign. You can listen to our partner podcast, Inside the Mind, at https://podcasts.apple.com/us/podcast/inside-the-mind/id1504554183
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