Retail Focus 12/12/22 – Product Descriptions & Reducing Returns; Chewy Sees Rise in Autoship Sales
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Description
Our interview guest is Randy Mercer, VP of Global Products at 1WorldSync. He joins the show to discuss the process behind getting effective product content to retailers, and the role that good product descriptions play in reducing returns from digital channel sales. In news, we briefly touch on lululemon’s outstanding quarter before looking at Chewy’s autoship success and fulfillment center strides that have improved margins and shipping distances despite lower hard good sales.
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