In this week’s episode of The Retail Tea Break podcast, I’m joined by a guest who is a creative entrepreneur, having spent most of her career as a leading Irish fashion designer. Aideen Bodkin is founder of StylAi . Throughout her successful career Aideen has been an advisor, trainer and mentor to many SME’s and creative individuals. Her expertise includes Fashion Design, Design Thinking, Sustainability for Creative Businesses, Digital Entrepreneurship and Product Development. In this episode, Aideen describes how she wanted to use her knowledge and expertise to influence change in the fashion industry. She started to look at the problem of returns, from a shopper and a retailer's perspective. From all of her research, Aideen was able to pinpoint three key issues with shopping online for clothing. This episode gives you a great insight into the fashion retail industry, so  grab your cup of tea, sit back and listen in! Topics:  Does fashion really work online? The issues with buying fashion online; sizing, suitability, representationReturns, fast fashion and sustainabilityCombining retail and digitalStylAI For more information and for details of Aideen’s  appearance in Kilkenny Design in Nassau Street on 30th March, check out Aideen’s social media pages including: https://ie.linkedin.com/in/aideen-bodkin-35185822 Transcription and show notes available at: https://theretailadvisor.ie/