Cass Sunstein and Richard Thaler’s bestseller ‘Nudge’ was released on 8th April, 2008, catapulting a new method of behavioural economics into the public psyche - and the hands of policymakers, including David Cameron and Barack Obama. The book challenged the notion of humans as rational decision-makers, and explained how companies, governments and individuals can ‘nudge’ people towards healthier habits, responsible financial decisions, or civic engagement if ‘decisions’ are framed in the right context - a technique they called "libertarian paternalism." In this episode, Arion, Rebecca and Olly ask just how effective nudge theory really is; explain how the project was inspired by a bowl of cashew nuts; and discover how Thomas Crapper was centuries ahead of his time…  Further Reading: • ‘Nudge theory: what 15 years of research tells us about its promises and politics’ (The Conversation, 2023): https://theconversation.com/nudge-theory-what-15-years-of-research-tells-us-about-its-promises-and-politics-210534 • ‘The nudge unit – has it worked so far?’ (The Guardian, 2013): https://www.theguardian.com/politics/2013/may/02/nudge-unit-has-it-worked • ‘Nudge: the final edition’ (LSE, 2021): https://www.youtube.com/watch?v=FEkfqQAp6wk Love the show? Join 🌴CLUB RETROSPECTORS 🌴 to DITCH THE ADS and get an additional full-length episode every SUNDAY! Plus, get weekly bonus bits, unlock over 70 bits of extra content and support our independent podcast. Join now via Apple Podcasts or Patreon. Thanks! We'll be back tomorrow! Follow us wherever you get your podcasts: podfollow.com/Retrospectors The Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill. Theme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Ollie Peart. Copyright: Rethink Audio / Olly Mann 2024. Hosted on Acast. See acast.com/privacy for more information.