Yes, your team is qualified and capable of doing the job required by an RFP. But so is every other business that submits a response. So, how do you take your technical content and make it persuasive? What does it look like to write from a sales perspective? Dave Rynne is the copywriter and RFP response specialist behind The Sales Enablement Writer. After two decades on Wall Street, he built a successful content and copywriting business helping SaaS companies transform their proposal processes. Dave is an expert in leveraging copywriting techniques to articulate value in a way that wins business, and he is also a proud member of the Association of Proposal Management Professionals. On this episode of the RFP Success Show, Dave joins me to discuss what it means to be a sales enablement writer and describe how technical writers might approach RFPs from a sales perspective. Dave explains what information he collects in the presale process to write to a prospect’s unique challenges and shares the strategies he uses to agitate their problem and position yourself as the solution. Listen in for insight on keeping a content library current and learn how to make yourself memorable by adding sales enablement techniques to your RFP response! Key Takeaways How Dave’s background on Wall Street led to a career in the RFP space Dave’s insight on what it means to be a sales enablement writer Dave’s top 4 strategies for making technical writing more persuasive What technical writers can do to inject sales enablement into their writing What info Dave collects in the presale process to help him write to a prospect’s challenges How knowing more about a company than what is stated in the RFP builds trust How to keep a content library current with a quarterly review Dave’s take on the biggest mistakes writers make in responding to RFPs Lose sight of who responding to Errors in spelling and grammar Why Dave recommends limiting paragraphs to 2 or 3 sentences each How Dave thinks about making a proposal response memorable Connect with Dave Dave’s Website Dave on LinkedIn The Sales Enablement Writer Connect with Lisa  Lisa’s Website Lisa on Twitter Lisa on Facebook Lisa on LinkedIn The RFP Success Company on YouTube The RFP Success Company on LinkedIn Subscribe on iTunes Email [email protected]  Resources Dave on the HubSpot Sales Blog RFPIO Grammarly Mastering Editorial Peer Review on RFP Success Show EP114 Book a Call with the RFP Success Company Dare to Be Influential: Maximizing Your Positive Influence While Still Being True to You by Lisa Rehurek The RFP Success Book by Lisa Rehurek The RFP Success Institute