Steve Schramm’s team has achieved 80% win rates on state government contracts by making RFPs part of a larger business development process. So, how does Steve identify target clients and build relationships with them before an RFP hits the streets? How does he track prospects and recognize when opportunities are coming down the pike? Steve serves as Founder and Managing Director at Optumas, a strategy and actuarial consulting firm out of Scottsdale, Arizona, that specializes in publicly sponsored health and welfare programs. Steve is responsible for the design, development and implementation of healthcare reform projects, supporting clients in the realm of strategy development, risk analysis and communications. On this episode of The RFP Success Show, Steve is back to explain how to nurture relationships with target clients, challenging us to research and raise our visibility with prospects before an RFP drops. Steve discusses why it’s crucial to build a sense of trust with state government clients, describing how to demonstrate creativity and convey trustworthiness in a written response.  Listen in to understand Steve’s system for tracking prospects and learn how to identify optimal opportunities for your business to work with high-value state government clients! Key Takeaways  How Optumas builds and nurtures relationships with prospects before an RFP drops Steve’s insight on how to identify, research and raise your visibility with target clients Steve’s response to someone who says they don’t have time to research prospective clients Why practically-focused creativity and innovation works in state government RFPs What qualities a company needs to be successful in state government contracting Why it’s crucial to build a sense of trust in a proposal and how to do that in a written response The challenges Steve has faced in state government contracting work (and how he overcame those challenges to retain the client through the next RFP round) Steve’s advice on owning your mistakes and customizing your communication skills to serve state government clients Steve’s system for tracking prospective clients and when their RFPs are coming out Steve’s first 3 steps for responding to a perfect-fit RFP in less than 7 days 3 questions to ask yourself before you respond to a request for proposal   Connect with Steve Optumas Steve on LinkedIn Connect with Lisa Lisa’s Website Lisa on Twitter Lisa on Facebook Lisa on LinkedIn The RFP Success Company on YouTube The RFP Success Company on LinkedIn Subscribe on iTunes Email [email protected] Resources  ‘17’ by Mahalia Fred Again’s NPR Tiny Desk Concert Greenlights by Matthew McConaughey Dr. Art Pelberg Book a Call with the RFP Success Company Dare to Be Influential: Maximizing Your Positive Influence While Still Being True to You by Lisa Rehurek The RFP Success Book by Lisa Rehurek The RFP Success Institute