To win business with RFPs, you’ve got to distinguish yourself from the competition in your response. But what if you don’t know what your differentiators are? On this episode of The RFP Success Show, I share my M&M analogy for discovering what makes your company different and better than the rest. I discuss why it’s challenging to identify the ‘candy coating’ in your own business and explain what question to ask clients and employees to uncover your differentiators. Listen in for insight on what to do if your business lacks a candy coating and learn how to take your business from simple peanut to delicious M&M in your proposal response! Key Takeaways   Why it’s crucial to distinguish yourself from competitors in an RFP response What happens when you bore, overwhelm or confuse RFP evaluators The legend of how M&M’s got their differentiator—a candy coating Why it’s challenging to identify the ‘candy coating’ in your own business Why I recommend getting outside counsel to help uncover your differentiators What question to ask employees and clients to discover your differentiators What to do if your company doesn’t have a distinguishing candy coating  Connect with Lisa Lisa’s Website Lisa on Twitter Lisa on Facebook Lisa on LinkedIn The RFP Success Company on YouTube The RFP Success Company on LinkedIn Subscribe on iTunes Email [email protected] Resources  Elaborating on RFP Response Answers: The ‘Baked Potato’ Episode on The RFP Success Show EP134 Get on the RFP Success Accelerator Waitlist Book a Call with the RFP Success Company Dare to Be Influential: Maximizing Your Positive Influence While Still Being True to You by Lisa Rehurek The RFP Success Book by Lisa Rehurek The RFP Success Institute