In a brand new season at WPPI 2023, episode 134 of the PRO EDU podcast, Gary Martin engages in a candid conversation with renowned portrait photographer John Gress. They discuss the impact of technology on photography, John's workflow, and the significance of establishing a genuine connection with subjects. John Gress and Gary Martin explore the influence of technology on the photography industry, including the capabilities of AI-generated images. While acknowledging the advancements in technology, they emphasize the importance of the human touch in capturing authentic memories that resonate with clients. Throughout the conversation, John shares his thoughts on optimizing his workflow using tools like Adobe Lightroom and Capture One. He discusses the potential for using cloud-based solutions to collaborate with editors and retouchers, while also ensuring a seamless experience for clients. John Gress highlights the significance of building rapport with clients and making them feel comfortable during portrait sessions. He explains that this connection is essential for capturing genuine, emotive moments that clients will cherish. During the podcast, Gary and John discuss the growing presence of the Metaverse and its potential impact on the photography industry. Although the technology is rapidly advancing, they agree that the human element of photography remains irreplaceable. This engaging conversation between John Gress and Gary Martin offers a fresh perspective on the ever-evolving world of portrait photography. By reflecting on the role of technology, honing workflow processes, and prioritizing human connection, photographers can continue to create meaningful images that stand the test of time.