In season 9 Ep 5 of WPPI, Gary and Jason have a conversation with Cat Ford Coates, a professional portrait photographer, and the founder of Vitality Visuals. The podcast revolves around Cat's experience in the photography industry and her evolution as a professional photographer. Cat talks about her transition from film to digital photography and her focus on building relationships with her clients to provide them with the best experience possible. The discussion then moves to the use of AI tools in photography, including Mid Journey, a tool that Cat uses to generate prompts and ideas for her shoots. The group also discusses the challenges of keeping up with constantly changing software and updates, and the importance of focusing on the "why" of photography, rather than just the "how." Finally, the podcast ends with a fun arm-wrestling question, and Cat's answer that Sue Bryce would win due to her black belt in martial arts. Overall, the podcast offers valuable insights into the evolving photography industry and the importance of adapting to changing technology and client needs.