Dr. Joel Pearson is a cognitive neuroscientist, author of “The Intuition Toolkit,” and a pioneer in objectively measuring human intuition. This conversation explores the fascinating science behind intuition, revealing its influential role in decision-making. We discuss Joel’s groundbreaking research, the SMILE framework for cultivating reliable intuition, the hidden benefits of aphantasia, the illusion of free will, and the manipulative influence of AI on our choices. This conversation is itself a toolkit—covering the difference between intuition, instinct, and impulse; what influences the reliability of intuition; and when to use or avoid it. I greatly admire Joel’s work in understanding the mind and consciousness, which tackles the root of humanity’s most fundamental problems. It will change the way you think about gut feelings. Enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors:  Seed: Use code RICHROLL25 for 25% OFF your first order 👉seed.com/RichRoll  Roka: Unlock 20% OFF your order with code RICHROLL 👉ROKA.com/RICHROLL Go Brewing: use the code Rich Roll for 15% OFF 👉gobrewing.com  Waking Up: Get a FREE month, plus $30 OFF  👉wakingup.com/RICHROLL  Check out all of the amazing discounts from our Sponsors 👉richroll.com/sponsors Find out more about Voicing Change Media at voicingchange.media and follow us @voicingchange