Richie's solocast on lifestyle brand vs lifestyle business vs lifestyle isn't something people talk about. The difference between a brand, a business, a lifestyle and a personal brand are very different things--but they can be congruent to support one another...but they don't have to. Today, too many entrepreneurs create a business they love to enhance their lifestyle and flexibility only to find out their flexibility and lifestyle disappear into a business they now hate. Listen in. Get your life back.