Nik Nocturnal is a musician, songwriter, Twitch Streamer, and YouTuber. He is the guitarist for Termina and NIK NXK. Finn McKenty is director of operations for URM and Riffhard, and the man behind the popular Punk Rock MBA YouTube, Twitch, and Podcast.  On this episode: You can’t predict what people will like Is there a difference between music and content? The most popular shredders are also the best writers What sets John Petrucci and Jason Richardson apart Creating online content that connects with people Starting with a riff when writing How Nik collaborates with Andy Cizek for Termina Metal is just a medium and aesthetic  Mapping Nik’s trajectory Why the DAATH self titled was a mistake Writing for the trash How John Browne accidentally wrote a Monuments single Not letting online hate get to you Learn more about your ad choices. Visit megaphone.fm/adchoices