In this weekly episode* of the Mindstate Marketing Hour, host Steve Brown of ROI Online, interviews Will Leach, author of Marketing to Mindstates, founder of Triggerpoint, and CEO of the Mindstate Group on why focusing on customers emotions and mindstates is key to successful marketing. *Originally produced as a Livestream video Mindstate Group free resources: https://www.mindstategroup.com/resources Interested in getting more Marketing to Mindstates content? Read Will's book: Marketing to Mindstates Check out their website: https://www.mindstategroup.com/ Follow Will on LinkedIn, Twitter, Facebook Need real resources that will help you grow your business? Grab your FREE business growth stack resources here! https://thegoldentoilet.com/resources Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show! Support the show (https://cash.app/$stevemfbrown)