Is your company struggling with getting a consistent message across to your employees, prospects, and investors? Having everyone on the same page can really change the game for your brand. In this Feature Friday episode of the ROI Online Podcast, Steve talks with Jason Seiden, consultant and chief of BRNSTRM about helping businesses find the right story for right now, brand audits, messaging, and positioning strategy. Jason has 20 years of experience working across industries, he is a leadership & executive communications consultant and chief of BRNDSTRM–a straightforward, effective methodology that gets everyone in an organization  delivering a clear, consistent answer to the question, “So, what does the company do?” Sometimes as entrepreneurs we have an idea of what the company is and means but we have a hard time figuring out what we're trying to say and do while putting it into a clear message that everyone understands. Luckily we don’t have to do it all by ourselves. Among other things, Jason and Steve discussed: Jasons’ backstoryAll about Jason’s company BRNDSTRMWhat a brand audit isThe meaning of brand messaging Brand positioning and how to craft a brand positioning statement and write a brand positioning strategy You can learn more about Jason here: Follow Jason on LinkedIn Learn more about BRNDSTRM here: https://www.brndstrm.com/ Read the books mentioned in this podcast: The Golden Toilet by Steve Brown Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show! Support the show (https://cash.app/$stevemfbrown)