If you hate email as much as most entreprenuers do, this episode is for you. Email marketing is a must for any small buiness. But connecting with customers in their inbox can be challenging, and time consuming. Liz Wilcox says it doesn't have to be! Join Jim on this deep dive with Liz on the subject everyone loves to hate: Email Marketing? What does it mean, how do you use it to your advantage, and where do you begin? You'll learn how to write a good subject line, and how that is NOT the most important thing to get people to open your email. Discover the different types of email, when to send them, and what they should say. You'll hear some recommended email management platforms, and learn how to determine which one might be best for you. Liz also explains Automations, and how to best use them, or not. You'll understand what DMARC, DKIM and SPF authentications are, and why they're important. Finally, Liz shares her experience on the TV show survivor, and some survival tips that translate to your business and marketing efforts. GUEST BIO The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from. Connect with Liz: https://lizwilcox.com/ https://www.facebook.com/groups/emailmarketingwithliz https://www.instagram.com/thelizwilcox/ RESOURCES MENTIONED Mailchimp: https://mailchimp.com/ ConvertKit: https://convertkit.com/ ActiveCampaign: https://www.activecampaign.com/ Grit, by Angela Duckworth https://amzn.to/49fBiCc RVE Community Group https://www.facebook.com/groups/therventrepreneurcommunity/posts/460410370968196/ RVE Podcast Episode #164 https://podcasters.spotify.com/pod/show/rve/episodes/RVE-164-How-to-Stand-Out-and-Get-Noticed-with-Ed-and-Liz-Wilcox-ea378t The Virtual Campground https://thevirtualcampground.com/ ~~~~~~~~~~~~~~~~~~~~~THE RV ENTREPRENEUR⁠https://therventrepreneur.com~~~~~~~~~~~~~~~~~~~~~ Join the RVE community on Facebook!⁠https://www.facebook.com/groups/therventrepreneurcommunity Connect with RVE on all your favorite socialshttps://therventrepreneur.com/connect⁠⁠ Got questions or comments for our hosts? Leave us a voice message! ⁠https://therventrepreneur.com/voicemail⁠ (NOTE: Audio submitted may be published on the podcast unless specifically requested otherwise.) Got a great story or tips to share with RVE Listeners? Complete our Guest Intake Form:⁠https://therventrepreneur.com/guestform ~~~~~~~~~~~~~~~~~~~~~The RV Entrepreneur is presented by RV Life – Tools that Make Camping Simplehttps://rvlife.com You May Also Like: The RV Life Podcasthttps://podcast.rvlife.com/~~~~~~~~~~~~~~~~~~~~~ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rve/message