Unlock the secrets of transforming a legacy company into a thriving modern startup with our special guest, Greg Purdy, CEO of Rival Insurance Technology.  ✅ Join over 10,000 newsletter subscribers: https://go.ryanhanley.com/ ✅ For daily insights and ideas on peak performance: https://www.linkedin.com/in/ryanhanley ✅ Subscribe to the YouTube show: https://youtube.com/ryanmhanley Greg Purdy on LinkedIn Rival Technology Website We're peeling back the layers of innovation as Greg shares his ambitious vision for overhauling a company with deep roots in the Canadian insurance sector. From the allure of AI to the challenges and opportunities presented by private equity, this conversation is a treasure trove of insights that will reshape how you view business transformation. As CEO, Greg is at the forefront of navigating the intricate dance between technological advancement and the gravitational pull of established industry practices. Our exchange journeys through the complexities of product development under the weight of financial leverage and what it means for both the purveyors and consumers of insurance technology. We also contemplate the robust entrance of AI into the fold and its potential to redefine the rules of the game for small businesses, setting the stage for a grand reimagining of what insurance can look like. Finally, we explore the human side of the equation, considering the imperative of fostering stronger customer connections in the age of impersonal tech. The synergy between advanced systems and the timeless art of relationship-building emerges as a key theme, signaling a future where tech doesn't replace the personal touch but amplifies it. Join us for this enlightening episode, where we not only predict the future of the insurance industry but also actively participate in its creation. Learn more about your ad choices. Visit megaphone.fm/adchoices