In this episode, Darren Reinke chats with Casey Georgeson, Founder and CEO of Saint Jane. Casey discusses how a $10,000 loan during the Great Depression started her family’s legacy of entrepreneurship, the importance of work life balance as a founder and CEO, why she feels the most successful and powerful brands are emotional, and CBD’s array of health benefits. Saint Jane is a luxury CBD beauty company that is small-batch-crafted in California with thoughtful ingredients for an unparalleled skincare experience. Show Notes: *Casey’s spark for pursuing entrepreneurship [1:05] *Why Casey believes the most powerful branding is emotional [5:25] *How Casey’s great grandmother started the country’s two largest wine companies during the Great Depression [10:33] *Understanding the Saint Jane Story and why it was Casey’s clearest brand idea yet [14:52] *How Casey navigated the early stages of starting her brand [19:18] *The three legs of Saint Jane’s brand positioning [21:00] *How Casey manages the perceptions and expectations of being a founder and representing a brand [21:43} *How Casey effectively manages brand perception [25:28] *How Casey navigates advocating for CBD [27:24] *Why Saint Jane’s mission is to heal people’s skin [28:27] *How Casey balances growing her business with prioritizing her family [31:00] *Why sleep and HIIT workouts act as Casey’s guardrails in sustaining performance [37:02] *A sneak peak into the future of Saint Jane [40:16] Where you can find Saint Jane’s products [41:23]