As TPT sellers, finding ways to make your store stand out from others is important. One way to do this is to find a niche you specialize in. Or, even better, find a niche within your niche, like our guest Ashley Rossi! Ashley has found great success in her SLP niche on TPT, focusing on a literacy-based approach to speech therapy. Today she shares her story with us, including how she organically grew her audience over the years and serves them with valuable content. With the current challenges affecting the TPT community, including declining sales, Ashley shares her insights on how to navigate these tough times and continue building lasting success as a TPT seller. Although many of us are going into panic mode, there are things you can focus on to save your sanity and continue seeing sales. 04:13 - How Ashley makes herself stand out in the SLP niche on TPT 07:40 - Strategies that had worked for Ashley to grow an engaged audience  12:42 - Ways that Ashley has used SEO to increase her sales 16:40 - Practical tips for dealing with challenging seasons on TPT 20:25 - Following your data to make decisions in your business 26:23 - Advice for someone just starting out as a TPT seller (and how outsourcing has been a game-changer!) Resources: Follow me on Instagram @kristendoyle.co Join my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsConnect with Ashley: WebsiteInstagram: @ashleyrossislp and @literacybasedspeechtherapyTPT Store: Ashley RossiPodcast: The Literacy-Based Speech Therapy Podcast Show Notes: https://kristendoyle.co/episode69