Episode #9: How Joelle Frijters brought transparency into the advertising space with Improve Digital
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Description
In this episode, Joëlle Frijters - cofounder of Improve Digital - uncovers the important moments of her entrepreneurial journey: from bootstrapping until €80 million in revenue to selling 85% shares of Improve Digital to Swisscom in 2016. Joëlle further outlines the challenges & opportunities she faced as a female entrepreneur: raising first VC funding, attracting unconventional talent, and discovering the right market to expand to.
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