Many entrepreneurs struggle with creating effective lead magnets. Having a process for niche research ensures that your lead magnet attracts the right customers and provides enough value for your customer to want to give you their email address. When your lead magnet is valuable, clear, and effective, you grow your email list faster and have a pool of customers you can sell to. Our guest today, Barbara Carneiro, is a communication and branding strategist who talks about how to research to create an effective lead magnet and the key ingredients in a lead magnet that will increase your visibility and authority in your industry. As a freelancer, knowing how to research and create valuable lead magnets is a skill that will significantly increase your service offering as a copywriter. More About Barbara Carneiro Barbara is the founder of Word Revolution (a communication and branding agency for Christian ministries) and the brain behind The Church Communicator Bootcamp (a training program for accidental church communicators). She is a Christ-follower, forever curious strategist, minimalist designer, storyteller, and geek, and you can make her happy with a white chocolate mocha. Resources From Today’s Show   Find Resources from today's show HERE