Most entrepreneurs get overwhelmed with generating leads for their business. The problem is that there are so many options, but it’s hard to know which option is best for your business without feeling like you’re wasting valuable time figuring it out. Today’s episode breaks down the pros and cons of the top ways you can generate leads for your business and how to do it with content so you can make an informed decision about what fits you and your business best when it comes to developing the...

Most freelancers offer multiple services, so they struggle to clearly explain what they do in a way that sets them apart in their industry. In today’s episode, you’ll learn how to put your freelancer services into a controlling idea, so that your message is clear to your customers, and you book out your services and grow your business! In Today’s episode you will learn: How to have clear, effective messaging around a freelancer business that offers multiple services How to set up your...

Many online entrepreneurs have multiple products and services, so they struggle to clearly explain what they do in a way that their customers understand. In today’s episode, you’ll learn how to put what you do into a controlling idea so that your message is clear to your customers and they buy more of your products or services so that your business grows. We discuss how to talk more clearly about all of the services or products you have and what to do if they aren’t related. In Today’s...

If you’re a freelancer, virtual assistant, or online business manager who has thought about adding copywriting and content marketing services to your business, but aren’t sure how today’s episode is for you! We get tactical today about some simple strategies you can start doing TODAY to add copywriting and content marketing services to your business. We answer your questions about how much experience you need and how to start building your portfolio as a beginner. In Today’s episode you...

Have you ever found yourself staring at a blank screen creating content? Or feeling like the message in your mind doesn’t make sense when you put it to paper? Or how about a constant feeling that your message and your copy aren’t compelling enough to sell your business… and feels a bit… boring? Then listen up friend, this episode is for you! We’re discussing the key elements your copy and messaging needs to have to capture the attention of your customer and compel them to buy. Whether your...

Description and Show Notes: The online business industry is booming, and its growth has created a myriad of opportunities for freelancers, virtual assistants, and online business managers. Having a signature service as a freelancer can help you differentiate yourself in the growing freelancer space, increase your income, and give you more control over a business model that is indispensable in high and low economic times. Copywriting and content marketing services are at the heart of what...

The “I help statement” has become a buzz phrase in the online business industry. It’s meant to be a short statement that quickly and clearly defines what you do in your niche. In today’s podcast, we talk about how an “I help statement” should also help you stand out in your industry, and make your business memorable to your customers. After all, if your customers don’t remember you, your I help statement isn’t doing you much good! You want your statement to identify you, your business, and...

As a freelancer who does copywriting and content marketing services, you may get asked by your clients to do text marketing. Text marketing is becoming more popular, and it’s a great way to communicate a message directly to customers. Knowing the ins and outs of text marketing is a great way to set yourself apart as a freelancer, virtual assistant, online business manager, or director of operations. If you are a work-from-home professional, knowing these details will help you decide if you...

If you’ve received a text from a company you do business with or an influencer you follow online, then you’ve experienced text marketing. Among a noisy online world full of algorithms in social media, text marketing is a great way to get your message and marketing in front of your consumers in an unfiltered, direct-to-consumer way. In today’s episode, you’ll learn: What text marketing is Benefits of using text marketing Examples of how text marketing can be used in your business to...

Hey Freelancer! Welcome to the Freelancer Friday Series. These episodes are specifically designed for freelancers who want to add copywriting and content marketing skills to their book of business as a signature service. Today, we unpack step number one to take as a freelancer working with a new client and learning how to get into their voice and character to write well on their behalf. As a freelancer, understanding the mannerisms, slang, and personality of your client is the first step on...

Friend, did you start your online business seeking time and financial freedom, only to find yourself struggling to keep your head above water creating content? Or do you find yourself staring at a blank screen while trying to stay consistent posting on social media?  Are you exhausted by watching other online influencers make it look easy to be visible online while they passively sell their products and services? Let me tell you a secret. Those online influencers have automated marketing...

Many entrepreneurs today try to give too much information to their customers. When you give your customers too much at one time, they can’t clearly see what problem you solve for them, why it’s relevant, and why they want to do business with you. It shouldn’t feel this hard to create the framework of your message, but if you are including too much it can feel overwhelming and confusing. If you include these essential elements to outline your messaging framework though, you’ll have a clear...

Bonus Episode! This quick episode is an update on some new things coming with the podcast! Be sure to subscribe to the show so you don’t miss a thing and listen in to hear about our new episodes coming on Fridays that are specifically for freelancers!

Can you use Clubhouse to build your business? To get clients? To expand your network? The answer is yes, yes, and yes! Clubhouse offers you some great, innovative ways to get in front of your customers, showcase your expertise, and network with your soon-to-be clients! In today's episode, we evaluate how you can use Clubhouse for market research, networking, creating content, serving your audience, and increasing your business. If you aren't on this platform yet, go get it and dive into a new...

Is one online platform better for your business than another? Do you have to choose just one, or is there an easy way to use all of them? The answer is yes, and in today’s episode, we dive into how to choose the best platform for you, your service, or your product. We cover how to know which platform is right for you and how to use all of them to your benefit to capture more leads and tp strategically place yourself in front of the right customers every time. Resources From Today's...

Marketing can be overwhelming today and leave you feeling like you're pulled in so many different directions. Should you spend more time on social media? Host a room on Clubhouse? Create a webinar? Build a better sales page? Create more email marketing? It's exhausting, I know, but if you have these five essentials in your marketing, you're off to a great start. Keeping it simple can sometimes feel too easy but in an online world that has us inundated with marketing messages, these five...

Friends, you are in for a treat today! I had the privilege of chatting with Esther Littlefield this week from the Christian Woman Business and Christian Woman Leadership podcast. Esther is a business coach for Christian women. She helps women lead with confidence, shine online, and amplify their message with her coaching and courses. We covered so many great topics today, including: How to step out into confidence Releasing perfectionism How to take action on things you learn to gain clarity...

Building your email list is the most important activity you can spend your time on. In today’s online business world, getting someone’s email address is the equivalent of a customer handing you a $20 dollar bill! Consumers have become much more personal about their email and to get them to give you their sacred address, you must give them value in exchange. In today’s episode you’ll learn: Tips for creating a consumer-friendly lead magnet What type of information you can share in a valuable...

Email marketing is an important piece of any business. It's your way to stay top-of-mind with your customers and be the first one they think of when they need to buy your product or service. You own your email list, not social media, and you must nurture that list with the right content to keep your customers engaged. In today's episode, we talk about how to provide value in the emails you send to your list, what kind of content to send, and how to use stellar subject lines so your emails get...

When clients land on your website, do you gain a lead? Or lose the business? If your website isn't converting prospects into leads, it may be because it's too confusing. Your website is an important first stop for a potential customer. They may see you on social media or consume your content somewhere online, but most customers go right to your website to check you out and learn more about you. If your website is confusing, unclear, or too cluttered with irrelevant information you will lose...

Today's episode talks about three energy hacks for high performance! As an entrepreneur, we are challenged daily. Being at our best ensures we are successful in our business and have the energy to enjoy the life we're building. These three energy hacks are easy to implement and will give you more energy, better focus, and help you get through those tired afternoons when you have them.   Resources From Today's Show: ✨ Join The School of Copy and Messaging Facebook Group to gain access to the...

If you are a freelancer who's trying to do All. The. Things. and you need systems to run your business smoother, this episode is for you. Or, if you've been thinking about how to get started with your business idea and you need some direction to begin, this episode is also for you! Today I chat with Aubree Malick from the Freelancer to CEO podcast. Aubree is a rockstar at all things freelancing, systems, organization, and process and she was so generous to talk about how someone can get...

Creating relevant content just got easier! Nikhil Aitharaju, the co-creator of Topic, joins me on today's show to discuss how Topic helps you create relevant content that goes deep with additional subtopics that get you found on Google. Talk about a game-changer! Nik also gives excellent advice for online businesses looking to up their game in establishing their authority in their industry. He teaches us how to use backlinks for more prominent SEO positioning and how you can level-up your...

Do you need a process for creating content and turning it into a sales funnel? Yes. Yes, you do! Creating content is hard, but with a process that helps you create relevant content for your audience and repurpose it to help you build a funnel of customers, it can be a lot easier. The content you create can help you establish your authority in your industry, grow trust with your audience, and shorten your sales cycle when it’s time for a customer to buy. Today’s episode gives you a few tactics...

Are you a multi-passionate entrepreneur who has a hard time answering the question, "What do you do?" because you have too many answers to give? In today's episode, we talk about creating an answer to this question that covers the commonalities of what you do in your passions or services. It is possible to have many passions and services and still have a clear message. You just have to know how to structure your message and all of the services you provide into a message that is clear for your...